Strategic Plans

Do you have a great idea for a business? Awesome! Have you done all the necessary work to prepare a comprehensive strategic marketing and advertising plan? CMOco’s CEO Lori Asbury explains why certain steps have to take place before you even thing about getting...
Some Thoughts on Streaming

Some Thoughts on Streaming

Whenever I want you, all I have to do is stream. The world of home entertainment has changed rapidly as technology has advanced, especially in the last five years. In its infancy, a Blockbuster Video rental competitor start-up called Netflix used to put movies in the...
Why Work with a Marketing Company?

Why Work with a Marketing Company?

One of the primary advantages of working with an external marketing company is that you’re getting a team of marketing professionals, and in the case of CMOco, typically for the cost of one internal marketing employee. In most cases, the scope of work far exceeds the...
Benefits of a Social Media Dashboard

Benefits of a Social Media Dashboard

Social media has become the key to generating leads and growing your business. It’s easy to get lost in the abyss of social media with the number of users sharing content every second of every day. That’s why using a social media dashboard has become so important....
Before You Launch a Business

Before You Launch a Business

So, you think you have a great idea for a business? You feel confident that “if you build it, they will come”. You invest a bunch of money to start your business and then you’re shocked when it doesn’t work. But it’s such a great idea right? Before you launch a...
OTT and Online Audio

OTT and Online Audio

Do you ever watch anything on Netflix via your SmartTV or listen to anything on Spotify? I am sure the answer to that, especially during the quarantine time, is a 100% resounding YES! Well, you’re not alone. 52% of all adults in the United States use at least one Over...