hospitality & tourism
CMOco has extensive experience in hospitality & tourism industry, working with several multi-million dollar brands. We have been highly instrumental in successfully increasing foot-traffic, customer sentiment and driving bottom-line growth.
Check out this video case study for the Great Smoky Mountain National Park!
Strategic Marketing
Many hospitality and tourism businesses make the mistake of creating ad campaigns without first having a sound strategy in place. You can have the most creative ad campaign on the planet, but if it’s not rooted in sound strategy the campaign will almost always fail. CMOco excels at developing comprehensive strategic marketing plans designed to deliver superior results. Before we develop any campaigns, we know who is most likely going to be interested in your establishment, where to reach them, and we’ll know what motivates them PRIOR to spending your money on advertising initiatives. Our goal is to be smart with your money, and to do that, you have to have a strategic plan.
Strategic Marketing
Many hospitality and tourism businesses make the mistake of creating ad campaigns without first having a sound strategy in place. You can have the most creative ad campaign on the planet, but if it’s not rooted in sound strategy the campaign will almost always fail. CMOco excels at developing comprehensive strategic marketing plans designed to deliver superior results. Before we develop any campaigns, we know who is most likely going to be interested in your establishment, where to reach them, and we’ll know what motivates them PRIOR to spending your money on advertising initiatives. Our goal is to be smart with your money, and to do that, you have to have a strategic plan.
Branding
CMOco excels at developing, and/or evolving hospitality and tourism brand identities. We develop brands that are distinctive, memorable, and differentiated from your competitors. We work with you to create a brand identity that reflects your personality and makes your brand stand out! We then make sure your brand is consistently and accurately reflected throughout all your consumer facing platforms.
Advertising Campaigns
You don’t necessarily have to spend thousands each month in advertising to get your business seen by your target customers. By first having a strategic plan in place, CMOco knows who your target customers are, what they care about, and what will motivate them to visit your establishment. We also know how to reach them and have a full understanding of how they decide where to eat, what tourist attractions they’ll visit, and what will inspire foot traffic and sales. From traditional to non-traditional advertising initiatives, we will craft a creative and compelling ad campaign that gets the job done!
Social Media
CMOco develops and manages weekly social media content, both organic and paid, for numerous hospitality and tourism brands. We identify the target consumer and develop compelling content that is creative and inspires engagement. We understand the enormous power of social media and how you can reach thousands of consumers effectively and efficiently. We combine both paid and organic strategies to maximize the most potential, leveraging social media to grow your business.
Digital Marketing
The digital era is a great thing for businesses! Especially consumer facing businesses like hospitality and tourism brands. Think about how you personally research and learn about entertainment brands. Primarily through searching the web right? Well, we understand how to leverage the internet and other digital marketing strategies to get your brand in front of consumers while they are doing their research. If they aren’t researching? Well, we want your brand in front of them while they are on social media, checking the latest news, or booking their next trip. CMOco understands digital marketing, knows how to utilize it to maximize your presence, and develops strategies to help build awareness for your business and drive sales conversion.
Websites
Need a great looking, highly optimized, informational website for your Hospitality and/or Tourism business? You don’t have to spend 20, 30 or 40-thousand dollars to have a great looking website that ranks in search and is a strong reflection of your brand. Why waste a ton of money building a website when your goal is to get people in your restaurant, hotel or theme park? Take that money and invest it in advertising – not your website! Yes, you need a great site that showcases your business, is easy to navigate, and inspires action, but you don’t necessarily need a site that can launch the space shuttle! Call CMOco. We can share numerous examples of our work in this industry and provide the data that shows our websites work!
Content Marketing
Don’t stop at ad campaigns, social media and digital marketing to promote your business! Take your company all the way to the top by adding in strong content marketing to your advertising mix. Blogs, industry thought-leadership, contributing content development are all great ways to layer another marketing component onto other advertising initiatives. These activities raise your rank in organic search, get your brand additional exposure, and increase positive consumer perceptions. CMOco leverages every opportunity available to build awareness for your business, and we can assist you in the development of strong content creation to fully remove that burned from you.
Video Production
Bring your Hospitality and Tourism business to life with compelling video! CMOco has EXTENSIVE video production experience in this industry. From recipe videos, to instructional videos, to commercial production, to showcasing food and capturing the excitement of a zip line, we have done it all! There’s no better way to tell a compelling story and get your brand noticed than to use video. CMOco conceptualizes, writes scripts, produces and manages all facets of the video production process. We keep your costs down because we fully understand video production and know you don’t have to have a million-dollar budget to make great video. From live action to instructional animation, we will advise what “affordable” approach is best for you.
Publicity
Let CMOco get your Hospitality and Tourism brand additional exposure via the press. From both industry trade outlets to consumer facing media outlets, we know how to craft a compelling hook to compel writers to showcase your business. Have something highly unique and interesting to convey about your business? Let us leverage that uniqueness into additional exposure for your business by leveraging our media contacts and relationships to secure press coverage.
