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Ever been curious about the psychology behind consumer behavior? The process of colors, textures, sounds and the ...
PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let's ...
Is it just me, or are you seeing some reduced enthusiasm for the February 9th Super Bowl LIX match-up? Here come ...
When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That ...
One of the biggest traditions that happen for many over the Christmas holiday is getting engaged, which comes with ...
A few months ago, I wrote a blog about pricing psychology that offered alternatives to cutting prices (and your ...
Today’s generation (and let’s be honest, yesterday’s too) will never understand the sheer joy a 10-year-old child ...
Sight, sound, smell, taste and touch. The five senses we use daily. While it may be obvious how some of these ...
The Olympics, the global sports phenomenon where the world’s top athletes compete for national glory, is also a ...
I recently found myself thinking about the pricing psychology behind how people shop, and inevitably, wondering ...
TikTok has quickly become the world's fastest growing social media platform in the U.S. and beyond. Between 2021 ...
In our last blog, we started talking about the importance and effectiveness of having a great display at the Point ...