digital advertising

CMOco is proficient in all facets of digital advertising and marketing. Get the help you need to better plan, create, grow, inspire and communicate with your online audience. We develop, implement and manage multi-faceted digital advertising campaigns including social media to reach and engage customers to grow your business.

From comprehensive strategy development, through tactical implementation, to campaign monitoring and analytic reporting, CMOco leverages a full arsenal of tactical activities to reach the customers you want to reach, when the time is best to drive them through sales conversion.

The Benefits of Digital Advertising

One of the biggest benefits of online advertising is that it is cost-effective. Digital advertising helps you save money and obtain more leads, plus digital campaigns are far more measureable than traditional media. With traditional advertising methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies. Digital advertising, however, can put you on the same playing field as your competitors. It is an affordable way to advertise your business to interested consumers.

Many digital marketing and advertising methods are budget-friendly. With our large portfolio of digital advertising products, CMOco can make the best recommendation for your business based on your specific goals and objectives. CMOco is partnered with a billion-dollar clearing house, allowing us to secure the most competitive rates in the digital ecosystem.\

CMOco leverages the following tactics:

1. Search Engine Marketing

Leveraging most common keywords people use to search for businesses like yours in search engines (Google / Yahoo / Bing).

2. Website Retargeting

Serving display ads to anyone who has already searched for your business

3. Search Engine Optimization

Maximizing keyword integration and other best used SEO practices on your website to ensure that your site ranks in search.

4. Display Ad Networks

Serving display ads across the digital ecosystem to your potential customers based on behaviors, demographic, geographic and psychographic profiles. Can include audience match and/or audience lookalike.

5. Native Display Advertising

Native display or video ads are served across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies. 

6. Social Media Advertising

Serving premium ad campaigns to your target audience across all social platforms.

7. Mobile Conquesting

Serving display ads on mobile devices on a multitude of apps – within a very tight geofence.

8. Event Targeting

Serving display ads to people attending a specific event for a specific timeframe.

9. Household IP Targeting

Leveraging your database lists to serve display ads to your customers directly at their home or place of business.

10. Video Pre-Roll Ads

Serving video ads on multiple websites and apps, or on YouTube.

11. SMS / Text

Text, images or video text ads.

12. Digital Reputation Management

Managing your businesses reputation across the digital ecosystem. Realtime feedback and response to your clients throughout social media.

13. Amazon Publishers Network Ads

Amazon Publisher Services (APS) is a network of websites and apps that show ads within their content. It allows advertisers to use Amazon.com data to reach people across the web.

14. Live Chat

Live chat on your website, or social media messaging platforms.

15. Social Mirror Advertising

Social mirror ads look like your social media display or video posts, but appear on other websites and apps and ads run across all devices using our targeting strategies.

16. Email Marketing

Direct email marketing to your customers and potential customers. Email campaigns can be automated with series messaging.

17. Digital Publicity

Promoting your business via the digital national newswire services, regional and local media.

18. Connect TV Ads (Streaming)

Video programming transmitted via the internet on streaming services and apps, not on traditional cable or broadcast.

19. Online Audio Ads

Served to targeted online listeners who are consuming audio content across all types of devices.

20. TikTok Ads

This video-sharing social platform allows users to create and share short-form videos on any topics, where we can show your video or carousel display ads, even if your company doesn’t have a TikTok account.

Digital Display

Retargeting

Social Media Advertising

Instagram Stories Example for Park It Forward