digital advertising
CMOco is proficient in all facets of digital advertising and marketing. Get the help you need to better plan, create, grow, inspire and communicate with your online audience. We develop, implement and manage multi-faceted digital advertising campaigns including social media to reach and engage customers to grow your business.
From comprehensive strategy development, through tactical implementation, to campaign monitoring and analytic reporting, CMOco leverages a full arsenal of tactical activities to reach the customers you want to reach, when the time is best to drive them through sales conversion.
The Benefits of Digital Advertising
One of the biggest benefits of online advertising is that it is cost-effective. Digital advertising helps you save money and obtain more leads, plus digital campaigns are far more measureable than traditional media. With traditional advertising methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies. Digital advertising, however, can put you on the same playing field as your competitors. It is an affordable way to advertise your business to interested consumers.
Many digital marketing and advertising methods are budget-friendly. With our large portfolio of digital advertising products, CMOco can make the best recommendation for your business based on your specific goals and objectives. CMOco is partnered with a billion-dollar clearing house, allowing us to secure the most competitive rates in the digital ecosystem.
CMOco leverages the following tactics:
1. Search Engine Marketing
Leveraging most common keywords people use to search for businesses like yours in search engines (Google / Yahoo / Bing).
2. Website Retargeting
Serving display ads, emails, and direct mail to anyone who has visited your website
3. Search Engine Optimization
Maximizing keyword integration and other best used SEO practices on your website to ensure that your site ranks in search.
4. Display Ad Networks
Serving display ads across the digital ecosystem to your potential customers based on behaviors, demographic, geographic and psychographic profiles. Can include audience match and/or audience lookalike.
5. Native Display Advertising
Native display or video ads are served across all devices and match the look, feel and context of the website or app where they are seen, using targeting strategies.
6. Social Media Advertising
Serving premium ad campaigns to your target audience across all social platforms.
7. Mobile Conquesting
Serving display ads on mobile devices on a multitude of apps – within a very tight geofence.
8. Event Targeting
Serving display ads to people attending a specific event for a specific timeframe.
9. Custom Audience Match & Lookalike
Use your database list to directly reach your prospects through multiple digital ad tactics. Add on a Lookalike audience and reach even more people. Lookalike is built on the profile of a matched audience member.
10. Video Pre-Roll Ads
Serving video ads on multiple websites and apps, or on YouTube.
11. SMS / Text
Text, images or video text ads.
12. Digital Reputation Management
Managing your businesses reputation across the digital ecosystem. Realtime feedback and response to your clients throughout social media.
13. Amazon Publishers Network Ads
Amazon Publisher Services (APS) is a network of websites and apps that show ads within their content. It allows advertisers to use Amazon.com data to reach people across the web.
14. Live Chat
Live chat on your website, or social media messaging platforms.
15. Social Mirror Advertising
Social mirror ads look like your social media display or video posts, but appear on other websites and apps and ads run across all devices using our targeting strategies.
16. Email Marketing
Direct email marketing to your customers and potential customers. Email campaigns can be automated with series messaging.
17. Digital Publicity
Promoting your business via the digital national newswire services, regional and local media.
18. Connected TV Ads (Streaming)
Video programming transmitted via the internet on streaming services and apps, not on traditional cable or broadcast.
19. Online Audio Ads
Served to targeted online listeners who are consuming audio content across all types of devices.
20. TikTok Ads
This video-sharing social platform allows users to create and share short-form videos on any topics, where we can show your video or carousel display ads, even if your company doesn’t have a TikTok account.
21. Website Visitor ID
Collects your website traffic data and identifies multiple types of information about your visitors.
Digital Display
Retargeting
Social Media Advertising
