your utility agency

Branding

The way you present youself to your utility customers says a lot about who you are as a business. It’s important to portray the right image, and convey the right message about your business. It’s also important that your branding be consistent across all cunsumer touchpoints to ensure your message resonates. CMOco works with Utility providers to determine what sets you apart from your competitiors and how best to showcase your utility company. From logo development, to slogan creation, to brand representation across your building, fleet, and all customer utreach platforms, CMOco can guide you in the right direction. 

Website Design and Development

When you need a great looking informational website to showcase your utility services, CMOco can make it happen! We will remove the entire burden from you and deliver a high quality, low maintenance, beautifully designed website that helps grow your business.

Television Production

CMOco has developed numerous videos (both for commercial broadcast and for educational purposes) for utility companies. We use a variety of techniques; character animation, word typography, live action, documentary and personality driven. We write, produce, direct and oversee all production. Let us bring your products and services to life through video!

Content Creation

CMOco leverages direct email, direct mail, blogging, bill stuffer literature, refrigerator magnets, and more to reach utility customers and communicate important information. We first determine the best approach for communicating a specific message and then decide what’s the best method for getting that message DIRECTLY in front of the utility customer in a way that stands out and gets noticed. We are constantly brainstorming new and fresh ways to be unique and capture customer’s attention.

Educational Videos

Your customers wants answers; answers to why there are power outages, what’s the process for restoring power, why their lights flicker, and programs you offer to simplify your customers life. CMOco will develop, script, and produce videos for your utility company based on your services and what you want to message to your customers.

Social Media

Leverage social media whenever you can to get the word out about your company. Especially for a utility company to share energy savings tips and to promote a new service line like fiber broadband. We know it’s super time consuming and hard to come up with good content. But, that’s what we are here for! CMOco will determine which social platforms make the most sense for your business (not all will). Then we utilize those platforms with both organic and paid tactics to maximize your share of voice and reach as many of your target consumers as possible.

Digital Advertising

Digital display, retargeting, SMS, SEM, and the list keeps getting longer every year! It is the digital age, and it’s time you got on board. Tap into digital marketing initiatives that are measurable and flexible and can expand and contract with your business as needed. There are so many options and not every approach will be best for you. Based on your target consumer, CMOco will assess and recommend that best digital marketing strategy for you that will deliver the best results for your money!

Publicity

Probably one of the most important communication outlets for utility providers is the local news media in the communities they serve. It’s critical to communicate in real-time power outage information, any service interruptions, or impacts of a severe storm. In addition, it’s also critical that utility providers communicate transparently and in advance regarding increases in fees, advances or changes in technology, or even the expansion of services such a bill-pay kiosks. Given utility providers impact hundred’s of thousands of people, it’s important that you have well-crafted and professional message to the media, and leverage the media to help keep customers informed. CMOco has vast experience in this area, even in an advisory capacity regarding sensitive topics.

Case Study

The case study below highlights how CMOco has worked with LCUB, a major municipal utility provider in East Tennessee. CMOco has provided strategic marketing guidance for comprehensive customer relationship management, evolved their branding, developed consumer facing advertising campaigns, updated their website and so much more.