At CMOco, we prioritize being responsible stewards of our clients’ budgets and brands, ensuring every decision reflects our commitment to quality and integrity.
As advancements in Artificial Intelligence (AI) continue to transform the marketing landscape, we recognize the opportunities for efficiency and innovation these technologies present. At the same time, we remain mindful of the associated risks. To reinforce our dedication to transparency and ethical practices, we have established this AI policy to outline how we intend to use AI responsibly within our agency. Our approach ensures that our work remains thoughtful, efficient, innovative, and rooted in integrity—both for internal projects and client engagements.
Applications Where We Might Use AI
We may leverage AI technologies to enhance productivity and creativity in specific contexts, including:
- Keyword research for social media and SEO content.
- Persona and industry research when real-world data is limited or unavailable.
- Brainstorming assistance to help jumpstart creative sessions.
- Organizing and indexing internal data and assets, such as:
- Summaries
- Meeting recaps
- Agendas and outlines
- Personal task lists
- Inter-office communications support.
- Initial content development for:
- SEO-focused web copy
- PPC ad copy
- Social media captions
- Email and newsletter drafts
- Creating unique stock images when licensing or copyright concerns do not apply.
Applications Where AI Will Not Be Used
There are clear boundaries on how we will never use AI technology:
- To share sensitive company or client data.
- As a sole source for copywriting without thorough review and refinement by a human strategist to ensure accuracy, tone, and quality.
- To fabricate testimonials or impersonate human input.
- To produce or modify client brand elements, including:
- Brand standards or guidelines
- Logo design
- Collateral design
- Brand-related insights such as values or character.
- To fully replace any deliverable.
Transparency and Evolving Practices
We commit to full transparency regarding the use of AI in content creation or process automation. As technology evolves, we will continually assess and update this policy to align with emerging best practices and ethical standards.
At CMOco, we take pride in every piece of work we deliver. While AI can assist in enhancing efficiency and creativity, it will never replace the human expertise and care that define our high standard of excellence
By signing our name to every project, we reaffirm our dedication to delivering results that reflect the trust and value our clients expect.
Recent Comments