Super Bowl Parties Are for Watching the Commercials

Super Bowl Parties Are for Watching the Commercials

Is it just me, or are you seeing some reduced enthusiasm for the February 9th Super Bowl LIX match-up? Here come the Chiefs (again), gearing themselves up for a potential three-peat in New Orleans. But will this winning fatigue reflect in lower viewership? It could,...
Feelings Matter in Marketing

Feelings Matter in Marketing

When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That is, marketing that makes people feel outperforms marketing that doesn’t. As many are turning to Artificial Intelligence (AI) to help craft advertising...