The Point of Purchase (Part 1 of 2)

The Point of Purchase (Part 1 of 2)

Where I grew up in the Midwest, carbonated soda was referred to as ‘Pop’. Likely shortened from the ol’ 1950’s term ‘soda pop’. When I first moved to the South 20 years ago and attempted to order a ‘Pop’, I got the “Y’all must be from ‘up nawth’” response. All of this...
The Case for Blogging

The Case for Blogging

When considering the significant impact of blogging on your website, especially for B2B companies, let’s dive into a compelling statistic: Companies that maintain a regular blogging schedule receive a remarkable 67% more leads compared to those who don’t,...
Talk Triggers

Talk Triggers

When it comes to ‘Word of Mouth’…a ‘Talk Trigger’ can yield a delicious mouthful of returns. Here’s a quick blog that provides a prime and memorable example of how a seemingly basic idea can yield broad benefits, time after time, in the marketing world. It’s...