From the Eyes of an Advertising Intern

From the Eyes of an Advertising Intern

(This month, we feature a guest blogger for CMOco, Avery. While so many use AI, Artificial Intelligence, we’re using IA…Intern Avery. She is a spring 2025 semester CMOco intern. We asked her to share, in this month’s blog, her impressions of what it’s like...
Ready to Stop Leaving Money on the Table?

Ready to Stop Leaving Money on the Table?

PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let’s take a minute and dive into the world of the sale after the sale – the stuff no one’s talking about, but everyone should be! Brands...
Super Bowl Parties Are for Watching the Commercials

Super Bowl Parties Are for Watching the Commercials

Is it just me, or are you seeing some reduced enthusiasm for the February 9th Super Bowl LIX match-up? Here come the Chiefs (again), gearing themselves up for a potential three-peat in New Orleans. But will this winning fatigue reflect in lower viewership? It could,...
Feelings Matter in Marketing

Feelings Matter in Marketing

When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That is, marketing that makes people feel outperforms marketing that doesn’t. As many are turning to Artificial Intelligence (AI) to help craft advertising...