by Emily Bieger | Oct 25, 2022 | Marketing
CTV just ate Cable TV’s lunch for the first time in July. Let’s speculate why. If you’re a member of Gen X like I am (age 42-57), you grew up in an age of emerging entertainment technology that changed the world rapidly. Up until about 1984, my television viewing...
by CMOco Admin | Oct 1, 2022 | Marketing
In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
by Emily Bieger | Aug 26, 2022 | Marketing
In this blog, we’ll continue analyzing the results of Nielsen’s 2022 Annual Marketing Report data, specifically, the statistics around the perceived effectiveness of primary paid traditional channels. This was a global survey, combining perceptions and data across the...
by Emily Bieger | Jul 22, 2022 | Marketing
CMOco CEO and President Lori Asbury was recently featured in KnoxvilleVoyager. KnoxvilleVoyager is part of the LA-based Voyage Group of Magazines whose mission is to promote mom and pops, artists, creatives, makers and small businesses. They pride themselves on...
by CMOco Admin | Jul 5, 2022 | Marketing
In our last blog, we started a deep dive into the Nielsen 2022 Annual Marketing Report, where Nielsen revealed that Brand Awareness has never been more important in the marketplace. They identified that some of the traditional marketing choices for building brand...
by CMOco Admin | Jun 2, 2022 | Marketing
As a raving fan of research and analyzing human behavior, I reacted with an adolescent’s Christmas morning glee upon the arrival of the 2022 Nielsen Global Annual Marketing report. For the next few blogs, I’ll take you through some of the findings that could be...
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