Sight, sound, smell, taste and touch. The five senses we use daily. While it may be obvious how some of these senses can be exploited through marketing, you might be overlooking how some other senses subtly influence customer purchasing decisions, which could be...
The Olympics, the global sports phenomenon where the world’s top athletes compete for national glory, is also a staggering revenue machine, even when it comes to advertising and marketing. The 2024 Paris Olympics were predicted to generate almost $11 billion in net...
I recently found myself thinking about the pricing psychology behind how people shop, and inevitably, wondering how and why consumers buy based on how goods and services are priced. I came upon Phil Agnew’s HubSpot article called “5 Simple Ways to Improve Your...
In our last blog, we started talking about the importance and effectiveness of having a great display at the Point of Purchase (POP). We referenced research and insights from a shop! Enhancing Retail Environments and Experiences white paper called “A Display is a...
Where I grew up in the Midwest, carbonated soda was referred to as ‘Pop’. Likely shortened from the ol’ 1950’s term ‘soda pop’. When I first moved to the South 20 years ago and attempted to order a ‘Pop’, I got the “Y’all must be from ‘up nawth’” response. All of this...
The Tennessee Highlighter, an online magazine that focuses on people who makes up the fabric of our communities – small business owners, mom-and-pops, and independent artists and creatives. The magazine recently talked with CMOco’s President and CEO, Lori...
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