Grab your virtual surfboards because we’re about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy. What’s the buzz, you ask? Well, it’s all about saying farewell...
When considering the significant impact of blogging on your website, especially for B2B companies, let’s dive into a compelling statistic: Companies that maintain a regular blogging schedule receive a remarkable 67% more leads compared to those who don’t,...
When it comes to ‘Word of Mouth’…a ‘Talk Trigger’ can yield a delicious mouthful of returns. Here’s a quick blog that provides a prime and memorable example of how a seemingly basic idea can yield broad benefits, time after time, in the marketing world. It’s...
Whether you’re a Chiefs fan, a 49er’s fan, an Usher fan, or yes, even a Taylor Swift fan, Super Bowl LVIII (58, for you non-Romans) is on its way, and we in the advertising world LOVE this week. For advertisers, it’s not just about the bragging rights they can have in...
In traditional media, like AM/FM radio, salespeople sell DJ endorsements. You pay an on-air talent to endorse your product or service in 60-second commercials. The hope is the talent is famous and influential enough to convince listeners of the reasons why they should...
Podcasts…they’ve been around since late 2003 (20 years!!!!), named after the now out-of-production Apple iPod. Google defines a ‘podcast’ as ‘a digital audio file available on the internet for downloading to a computer or mobile device, typically available as a series...
Recent Comments