Connected TV Versus Cable

Connected TV Versus Cable

CTV just ate Cable TV’s lunch for the first time in July. Let’s speculate why. If you’re a member of Gen X like I am (age 42-57), you grew up in an age of emerging entertainment technology that changed the world rapidly. Up until about 1984, my television viewing...
Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
Lori Asbury Featured in Knoxville Voyager

Lori Asbury Featured in Knoxville Voyager

CMOco CEO and President Lori Asbury was recently featured in KnoxvilleVoyager. KnoxvilleVoyager is part of the LA-based Voyage Group of Magazines whose mission is to promote mom and pops, artists, creatives, makers and small businesses. They pride themselves on...
Brand Awareness

Brand Awareness

As a raving fan of research and analyzing human behavior, I reacted with an adolescent’s Christmas morning glee upon the arrival of the 2022 Nielsen Global Annual Marketing report. For the next few blogs, I’ll take you through some of the findings that could be...