Ever been curious about the psychology behind consumer behavior? The process of colors, textures, sounds and the combination of all things our senses detect combining to trigger impulses that influence our behavior is entrancing. Upon discovering that the power of...
PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let’s take a minute and dive into the world of the sale after the sale – the stuff no one’s talking about, but everyone should be! Brands...
Is it just me, or are you seeing some reduced enthusiasm for the February 9th Super Bowl LIX match-up? Here come the Chiefs (again), gearing themselves up for a potential three-peat in New Orleans. But will this winning fatigue reflect in lower viewership? It could,...
When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That is, marketing that makes people feel outperforms marketing that doesn’t. As many are turning to Artificial Intelligence (AI) to help craft advertising...
One of the biggest traditions that happen for many over the Christmas holiday is getting engaged, which comes with a diamond ring that is supposed to cost at least two months’ salary for the purchaser, right? Always fun for the bride-to-be to be the center of...
A few months ago, I wrote a blog about pricing psychology that offered alternatives to cutting prices (and your bottom line) on products and services. You can revisit that blog HERE. Some of these pricing psychology tips I found were in a similar marketing orbit to...
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