When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That is, marketing that makes people feel outperforms marketing that doesn’t. As many are turning to Artificial Intelligence (AI) to help craft advertising...
One of the biggest traditions that happen for many over the Christmas holiday is getting engaged, which comes with a diamond ring that is supposed to cost at least two months’ salary for the purchaser, right? Always fun for the bride-to-be to be the center of...
A few months ago, I wrote a blog about pricing psychology that offered alternatives to cutting prices (and your bottom line) on products and services. You can revisit that blog HERE. Some of these pricing psychology tips I found were in a similar marketing orbit to...
Today’s generation (and let’s be honest, yesterday’s too) will never understand the sheer joy a 10-year-old child had in the 1970s when the JC Penney or Sears Christmas Wish Book catalogs arrived, usually in September. Kids these days miss out on the fun of looking,...
Sight, sound, smell, taste and touch. The five senses we use daily. While it may be obvious how some of these senses can be exploited through marketing, you might be overlooking how some other senses subtly influence customer purchasing decisions, which could be...
The Olympics, the global sports phenomenon where the world’s top athletes compete for national glory, is also a staggering revenue machine, even when it comes to advertising and marketing. The 2024 Paris Olympics were predicted to generate almost $11 billion in net...
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