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The Influencer…The New Superhero of Marketing

The Influencer…The New Superhero of Marketing

Jan 1, 2024 | Marketing, Social Media

In traditional media, like AM/FM radio, salespeople sell DJ endorsements. You pay an on-air talent to endorse your product or service in 60-second commercials. The hope is the talent is famous and influential enough to convince listeners of the reasons why they should...