The Olympics, the global sports phenomenon where the world’s top athletes compete for national glory, is also a staggering revenue machine, even when it comes to advertising and marketing. The 2024 Paris Olympics were predicted to generate almost $11 billion in net...
I recently found myself thinking about the pricing psychology behind how people shop, and inevitably, wondering how and why consumers buy based on how goods and services are priced. I came upon Phil Agnew’s HubSpot article called “5 Simple Ways to Improve Your...
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