Connected TV Versus Cable

Connected TV Versus Cable

CTV just ate Cable TV’s lunch for the first time in July. Let’s speculate why. If you’re a member of Gen X like I am (age 42-57), you grew up in an age of emerging entertainment technology that changed the world rapidly. Up until about 1984, my television viewing...
Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...