CTV Just Ate Cable TVs Lunch for the First Time

CTV Just Ate Cable TVs Lunch for the First Time

Let’s Speculate Why. If you’re a member of Gen X like I am (age 42-57), you grew up in an age of emerging entertainment technology that changed the world rapidly. Up until about 1984, my television viewing encompassed just 4 channels: ABC, CBS, NBC and PBS,...
Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...