Pivot Don’t Pause

Pivot Don’t Pause

We know that COVID-19 has created so much uncertainty, not only in your personal life, but with your business as well. Your initial gut instinct may be to pull the reins in on your “business-as-usual” practices and either slow down or cease your communications, sales...
What is Geo-Fencing?

What is Geo-Fencing?

So, what is geo-fencing and why do you hear so much about it these days in terms of marketing? Wikipedia describes it this way: “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a...