Do you ever watch anything on Netflix via your SmartTV or listen to anything on Spotify? I am sure the answer to that, especially during the quarantine time, is a 100% resounding YES! Well, you’re not alone. 52% of all adults in the United States use at least one Over The Top streaming device, and 67% of the U.S. population has listened to online audio in the last month, and the rate of growth continues to climb at a rapid pace.
CMOco sees this trend as yet another shift in content consumption – away from traditional methods such as broadcast TV and broadcast radio, to newer more content specific media consumption platforms.
Consumers are becoming more and more adept at on-demand platforms that allow them to access the content they want, when they want it. The good news for advertisers is that as more and more consumers utilize these platforms, more advertising opportunities also become available. And, these opportunities allow you to advertise your products and services to a very specific demographic audience with defined behaviors – plus you can reach them in a very broad or narrow geographic location. This hyper-targeting advertising enables you to be HIGHLY efficient with your advertising dollars, because you have the ability to weed-out anyone that would not necessarily be your target audience.
Over The Top Advertising
OTT or Over The Top can be watched on any type of Internet connected device including Roku, Connected TV/SmartTVs, Fire TV Sticks, XBox, PlayStation, Apple TV, ChromeCast and more. You can now have access to thousands of publishers including: Sling TV, Fubo.TV, Pluto.TV and channels like A&E, AMC, Discovery, ESPN, Fox, NBA, NBC, Syfy, CNN and Food Network. Your ad can be custom tailored to reach audiences in a meaningful way in the niche platforms they are using.
Online Audio Advertising
Online audio ads play in online content such as music, podcasts, and sporting events that users listen to on all their devices. They run across major streaming services such as Spotify, Triton Digital, SoundCloud, TuneIn Radio, and iHeart Radio. Targeting options begin with a geographic location and then we layer in a combination of Behavioral Targeting and Artificial Intelligence Targeting.
If you want to learn more about OTT and Online Audio, give us a call. CMOco offers these digital products and can quickly set up a comprehensive campaign to reach your target consumers.
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