Most brands are obsessed with the first purchase, and with good reason. Every marketing dollar, creative test, and landing page tweak is designed to convert a stranger into a customer. But by the time a customer reaches their third purchase, many businesses have...
Let’s face it…most people do not make decisions by weighing every fact; they go with whatever feels easiest and safest in the moment. Fluency is about making your message so simple and familiar that buyers never hit that internal speed bump of “Do I really trust...
Most marketers measure progress with this process: click, read, subscribe, buy. But anyone who’s spent time in the kitchen knows how the sausage is made, and we know that movement doesn’t necessarily equal conviction. The real work of marketing isn’t about pushing for...
A Blueprint for Smarter Marketing Unlock the truths driving customer behavior and erase the gap between what you offer and what they truly want. As a fan of AMC’s advertising agency show “Mad Men”, I often find myself quoting some of the wisdom shared by their...
(This month, we feature a guest blogger for CMOco, Avery. While so many use AI, Artificial Intelligence, we’re using IA…Intern Avery. She is a spring 2025 semester CMOco intern. We asked her to share, in this month’s blog, her impressions of what it’s like...
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