From the Eyes of an Advertising Intern

From the Eyes of an Advertising Intern

(This month, we feature a guest blogger for CMOco, Avery. While so many use AI, Artificial Intelligence, we’re using IA…Intern Avery. She is a spring 2025 semester CMOco intern. We asked her to share, in this month’s blog, her impressions of what it’s like...
Ready to Stop Leaving Money on the Table?

Ready to Stop Leaving Money on the Table?

PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let’s take a minute and dive into the world of the sale after the sale – the stuff no one’s talking about, but everyone should be! Brands...
Lori Asbury Featured in Knoxville Voyager

Lori Asbury Featured in Knoxville Voyager

CMOco CEO and President Lori Asbury was recently featured in KnoxvilleVoyager. KnoxvilleVoyager is part of the LA-based Voyage Group of Magazines whose mission is to promote mom and pops, artists, creatives, makers and small businesses. They pride themselves on...
Pivot Don’t Pause

Pivot Don’t Pause

We know that COVID-19 has created so much uncertainty, not only in your personal life, but with your business as well. Your initial gut instinct may be to pull the reins in on your “business-as-usual” practices and either slow down or cease your communications, sales...