As you are probably aware, the Super Bowl is an advertiser’s dream. As an Ad Agency, we live for this. Nowhere else can you reach as many people, captivated, as you can during the biggest event of the year. Whether you’re streaming, watching on cable, satellite, or via antenna – you’re likely to see some of the biggest commercial productions ever made.

Some facts:  

  • 43% of people watching the big game say they watch the Super Bowl mainly because of the commercials. 
  • A :30 second TV commercial during this ‘big game’ in 2023 costs around $7 million
  • Nearly 1 in 3 Americans will be watching the Super Bowl – No other TV event has this big of an audience
    (99.2 million was the 2022 viewer number, down from 2015’s high point in viewership of 114.44 million watchers)
  • Average production cost is $750,000 – does not include celebrity endorsement fees 
  • Every year the Clio Awards recognize the most memorable super bowl ads

According to “Deadspin” the most memorable Super Bowl Ads of all time are below. Remember these? What’s interesting is that the most recent spot was from 2013.  Do you agree that the creative is getting stale and not as clever as it used to be? 

Apple’s 1984 – Takeover the Tech World (1984)

Volkswagen The Force (2013) 

Budweiser Frogs (1995) 

I’m on a Horse – Old Spice (2010) 

MJ and Larry Bird play HORSE – McDonald’s (1993)

Terry Tate the Office Linebacker –  Reebok (2003)

Budweiser Clydesdale Extra Point (1996) 

Want to know how you can take advantage of a big event to get your businesses noticed? Call us.

The CMOco advertising team will be watching this Sunday and we will follow-up with our favorites from Super Bowl LVII. We can’t wait, and GO CHIEFS!! Sorry Eagle’s fans, this gal grew up in Kansas City and spent many Sundays at Arrowhead Stadium!  

Lori Asbury
CMOco President