manufacturing and industrial
STRATEGIC PLANNING
CMOco has extensive experience working within both manufacturing and industrial industries. We’ve worked with numerous organizations in these spaces and are proficient at developing highly strategic marketing plans that drive traffic and revenue. We develop, cultivate and nurture your target customers through advertising, direct marketing and social media activities that continue to keep them engaged and loyal brand followers. Tactics we leverage:
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- Forecasting & budgeting
- SWOT analysis
- Industry trends analysis
- Competitive landscape analysis
- Value proposition & key differentiators identification
- Branding & messaging recommendations
- Target customer segmentation
- Media planning and placement
- Digital advertising strategies
- Press/Media relations and releases
- Strategic marketing directives and tactics
- Professional high-quality video production
- Robust website design, development and integration
- Targeted social media marketing
- Intrusive guerilla marketing
- Eye-catching printed marketing designs and content
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Branding
Just because you’re an industrial or manufacturing company doesn’t mean your brand identity needs to be boring. Your branding is a reflection of your personality and a nod to your level of professionalism and sophistication. CMOco has either evolved or completely rebranded numerous industrial and manufacturing companies. We know how to make your company look current and relevant!
Content Marketing
Blogs, brochures, articles, and thought leadership are just a few examples of types of content marketing that are a great way for your company to get the word out about your industrial or manufacturing organization. You can leverage different types of content marketing and seed it in platforms that are most likely to deliver the most impressions and the best results. CMOco can help develop content marketing. Not a good writer? No worries, we are! We write blogs and articles for our clients on a regular basis. We keep it simple for you!
Social Media
While you may not think your industrial or manufacturing company needs social media, there are definitely some strong benefits for leveraging social media platforms to tell your story and connect with potential customers. For starters, you can’t beat the MASSIVE impressions that some social media platforms deliver. Even though Facebook or Instagram is a social “consumer” platform, decision makers whom you are trying to reach are also using these platforms personally. So, you CAN reach your target via social media. Also, and potentially most importantly, posting consistent social media content helps raise your profile in search engines so your potential customers can find you faster and easier when researching via search engines.
Digital Advertising
Search engine marketing, website retargeting, direct email, digital display, texting – it’s all part of the new media digital era, and many of these tactics are great ways for you to target and engage with your customers. But just because they exist doesn’t mean you need to use them all. CMOco helps you determine which approach is best for you that will deliver the most benefit and the strongest return on your investment.
Website Design and Development
You don’t have to spend $20K-$75K to have an awesome website that promotes your business and the products you manufacture. You can have a small budget and still have a great looking website that you’re proud to share with your customers. CMOco specializes in affordable, information based websites, complete with custom design, original and comprehensive content, as well as initial and ongoing search engine optimization. We have built numerous websites for industrial and manufacturing companies, and we not only tell your brand story in a way that is compelling and unique, we make you look like you spent a fortune when you really didn’t.
Video Production
There is no better way to tell your brand story than by using video! Bring your brand to life through original live action or animated video production. Many industrial and manufacturing companies can be very complex. Videos help break it down and keep it simple for your potential customers to understand. Whether they are overarching brand definition videos, or very detailed product videos, CMOco has extensive experience in video production. We write compelling scripts and develop the overarching creative direction in-house.
