executive team

Director of Social Media and Digital Marketing

Laurie brings decades of experience in marketing, brand communications, and digital strategy—along with a proven track record of elevating brands through smart, creative, and data-driven storytelling. Her career spans major consumer brands, nonprofit organizations, SaaS companies, and retail giants, giving her a uniquely well-rounded perspective on how to build relevance, engagement, and results in today’s fast-moving digital landscape.

Laurie has led transformative branding initiatives, developed award-winning retail marketing programs, and executed integrated campaigns that drive measurable growth. She’s known for her ability to blend creativity with analytics—crafting content and strategies that resonate emotionally and perform strategically. From refining brand voice and visual identity to building cohesive multi-channel campaigns, Laurie consistently delivers clarity, cohesion, and impact.

Her background includes leadership roles at SPARK, Assured Techmatics, and Jacuzzi, as well as years of consulting for organizations seeking to sharpen their message and strengthen their digital presence. She brings deep expertise in social media management, content strategy, website oversight, creative direction, photography, KPIs and reporting, and cross-functional marketing leadership.