executive team

President and CEO

Lori Asbury is a proven leader with over 25 years experience in senior-level management, strategic brand development, organizational operations, and consumer marketing. Lori possesses an in-depth knowledge of assessing competitive landscapes, identifying key brand attributes, and building strong and highly recognizable brands with the goal of increasing consumer and revenue share. She has vast experience in operational management and in developing new brand extensions such as products, merchandise, services, and partnerships that provide additional revenue streams. Lori is highly skilled in crafting and executing multi-layered marketing, advertising, and public relations campaigns to support and enhance existing business and generate new relationships that bring value to the organization. Lori has been an instrumental leader in the growth of billion dollar brands such as HGTV, Fox Televisions Stations, Inc., and CBS Televisions Stations, Inc. Lori is a skilled problem solver who is able to see the big picture while managing details efficiently. Lori holds a Masters Degree in Business Administration from Cornell University. In addition to her MBA, Lori holds a BA in Journalism with an emphasis in Radio-TV-Film from the University of Oklahoma. She is an avid baseball and softball enthusiast as well as a passionate horseback rider and fox hunter. Lori and her two children live in West Knoxville.