Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
Lori Asbury Featured in Knoxville Voyager

Lori Asbury Featured in Knoxville Voyager

CMOco CEO and President Lori Asbury was recently featured in KnoxvilleVoyager. KnoxvilleVoyager is part of the LA-based Voyage Group of Magazines whose mission is to promote mom and pops, artists, creatives, makers and small businesses. They pride themselves on...
What is Geo-Fencing?

What is Geo-Fencing?

So, what is geo-fencing and why do you hear so much about it these days in terms of marketing? Wikipedia describes it this way: “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a...
Pause Before You Post

Pause Before You Post

You think it would just take basic common sense to know that anything and everything you post on social media is subject to review by anyone and everyone right? I think people have just become so comfortable with putting it all out there for the world to see and hear,...