The Power of TikTok

The Power of TikTok

TikTok has quickly become the world’s fastest growing social media platform in the U.S. and beyond. Between 2021 and 2024, the app’s user base has more than quadrupled, and it is projected to reach over 2.25 billion users within the next three years. This...
Getting the Most Out of LinkedIn

Getting the Most Out of LinkedIn

Audiobooks are a recent discovery for me, and they’ve been the gateway to get into Podcast listening. I recently got wind of the Marketing Millennials Podcast through following them on LinkedIn. Daniel Murray with the Marketing Millennials has built an impressive...
What is Geo-Fencing?

What is Geo-Fencing?

So, what is geo-fencing and why do you hear so much about it these days in terms of marketing? Wikipedia describes it this way: “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a...