Advertising on Podcasts…We Have the Down-Low

Advertising on Podcasts…We Have the Down-Low

Podcasts…they’ve been around since late 2003 (20 years!!!!), named after the now out-of-production Apple iPod. Google defines a ‘podcast’ as ‘a digital audio file available on the internet for downloading to a computer or mobile device, typically available as a series...
Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...