A few blogs ago, we shared the data results of traditional media channels perceived effectiveness among business owners in the Nielsen 2022 Annual Marketing report. It showed Linear TV as the top choice in advertiser confidence at 47%, and AM/FM Radio had 41%, the...
In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
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