Brand Awareness

Brand Awareness

As a raving fan of research and analyzing human behavior, I reacted with an adolescent’s Christmas morning glee upon the arrival of the 2022 Nielsen Global Annual Marketing report. For the next few blogs, I’ll take you through some of the findings that could be...
Why Work with a Marketing Company?

Why Work with a Marketing Company?

One of the primary advantages of working with an external marketing company is that you’re getting a team of marketing professionals, and in the case of CMOco, typically for the cost of one internal marketing employee. In most cases, the scope of work far exceeds the...
Pivot Don’t Pause

Pivot Don’t Pause

We know that COVID-19 has created so much uncertainty, not only in your personal life, but with your business as well. Your initial gut instinct may be to pull the reins in on your “business-as-usual” practices and either slow down or cease your communications, sales...