One of the biggest traditions that happen for many over the Christmas holiday is getting engaged, which comes with a diamond ring that is supposed to cost at least two months’ salary for the purchaser, right? Always fun for the bride-to-be to be the center of...
Sight, sound, smell, taste and touch. The five senses we use daily. While it may be obvious how some of these senses can be exploited through marketing, you might be overlooking how some other senses subtly influence customer purchasing decisions, which could be...
Where I grew up in the Midwest, carbonated soda was referred to as ‘Pop’. Likely shortened from the ol’ 1950’s term ‘soda pop’. When I first moved to the South 20 years ago and attempted to order a ‘Pop’, I got the “Y’all must be from ‘up nawth’” response. All of this...
When it comes to ‘Word of Mouth’…a ‘Talk Trigger’ can yield a delicious mouthful of returns. Here’s a quick blog that provides a prime and memorable example of how a seemingly basic idea can yield broad benefits, time after time, in the marketing world. It’s...
As I write this, it’s the Monday after opening weekend for “Barbie” the movie, and it’s the front page headline of Pop Culture…it scored $162 million domestically on its opening weekend, the largest US box office take on opening weekend in 2023. This didn’t just...
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