A Blueprint for Smarter Marketing Unlock the truths driving customer behavior and erase the gap between what you offer and what they truly want. As a fan of AMC’s advertising agency show “Mad Men”, I often find myself quoting some of the wisdom shared by their...
(This month, we feature a guest blogger for CMOco, Avery. While so many use AI, Artificial Intelligence, we’re using IA…Intern Avery. She is a spring 2025 semester CMOco intern. We asked her to share, in this month’s blog, her impressions of what it’s like...
Ever been curious about the psychology behind consumer behavior? The process of colors, textures, sounds and the combination of all things our senses detect combining to trigger impulses that influence our behavior is entrancing. Upon discovering that the power of...
PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let’s take a minute and dive into the world of the sale after the sale – the stuff no one’s talking about, but everyone should be! Brands...
Is it just me, or are you seeing some reduced enthusiasm for the February 9th Super Bowl LIX match-up? Here come the Chiefs (again), gearing themselves up for a potential three-peat in New Orleans. But will this winning fatigue reflect in lower viewership? It could,...
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