When it comes to ‘Word of Mouth’…a ‘Talk Trigger’ can yield a delicious mouthful of returns. Here’s a quick blog that provides a prime and memorable example of how a seemingly basic idea can yield broad benefits, time after time, in the marketing world. It’s...
As I write this, it’s the Monday after opening weekend for “Barbie” the movie, and it’s the front page headline of Pop Culture…it scored $162 million domestically on its opening weekend, the largest US box office take on opening weekend in 2023. This didn’t just...
It’s always fun to share wisdom with you that speaks to me. I was recently directed to some smartness from Author and Customer Service guru Jay Baer and a segment of his book, “Hug Your Haters: How to Embrace Complaints and Keep your Customers”. Jay has quite a resume...
We talk a lot about brands in these blogs, and with good reason. Your brand is who you are perceived to be as a business. In the latest Nielsen Annual Marketing Report, they point out what consumers want from brands, and the results might be eye-opening to you. You...
In our last blog, we started a deep dive into the Nielsen 2022 Annual Marketing Report, where Nielsen revealed that Brand Awareness has never been more important in the marketplace. They identified that some of the traditional marketing choices for building brand...
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