Ever been curious about the psychology behind consumer behavior? The process of colors, textures, sounds and the combination of all things our senses detect combining to trigger impulses that influence our behavior is entrancing. Upon discovering that the power of...
PPP in marketing doesn’t stand for the Paycheck Protection Program, it’s all about Post-Purchase Persuasion. Let’s take a minute and dive into the world of the sale after the sale – the stuff no one’s talking about, but everyone should be! Brands...
When you are in the creative phase of planning your marketing message, realize this truth; feelings matter. That is, marketing that makes people feel outperforms marketing that doesn’t. As many are turning to Artificial Intelligence (AI) to help craft advertising...
When it comes to ‘Word of Mouth’…a ‘Talk Trigger’ can yield a delicious mouthful of returns. Here’s a quick blog that provides a prime and memorable example of how a seemingly basic idea can yield broad benefits, time after time, in the marketing world. It’s...
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