Perceived Effectiveness of Paid Digital Channels

Perceived Effectiveness of Paid Digital Channels

In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
Why Work with a Marketing Company?

Why Work with a Marketing Company?

One of the primary advantages of working with an external marketing company is that you’re getting a team of marketing professionals, and in the case of CMOco, typically for the cost of one internal marketing employee. In most cases, the scope of work far exceeds the...
What is Geo-Fencing?

What is Geo-Fencing?

So, what is geo-fencing and why do you hear so much about it these days in terms of marketing? Wikipedia describes it this way: “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a...