We talk a lot about brands in these blogs, and with good reason. Your brand is who you are perceived to be as a business. In the latest Nielsen Annual Marketing Report, they point out what consumers want from brands, and the results might be eye-opening to you. You...
In our last blog, we started a deep dive into the Nielsen 2022 Annual Marketing Report, where Nielsen revealed that Brand Awareness has never been more important in the marketplace. They identified that some of the traditional marketing choices for building brand...
As a raving fan of research and analyzing human behavior, I reacted with an adolescent’s Christmas morning glee upon the arrival of the 2022 Nielsen Global Annual Marketing report. For the next few blogs, I’ll take you through some of the findings that could be...
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