your fiber broadband agency

CMOco specializes in fiber broadband marketing & advertising and can guide your telecom, ISP, or municipality with the rollout of fiber-to-the-premises broadband internet services. We offer a comprehensive yet customizable turn-key solution for a successful launch of your exciting new service from start to finish.

Fiber-optic broadband is changing the way people use the internet. It’s faster, more reliable and less expensive than existing options in most urban communities. For some rural communities, it’s merely (finally) having an affordable, reliable and accessible option. Marketing fiber’s competitive advantages and getting the word out to potential customers who don’t speak ‘tech’ represents multiple challenges. Some municipalities who are entering the broadband space aren’t experienced in competing for customers and having competition for their services. This makes moving into a highly competitive broadband landscape with multiple heritage providers who don’t want you poaching their customers unfamiliar territory. We can steer you in the right direction.

STRATEGIC PLANNING

CMOco is proficient in working with your broadband or telecom organization to develop comprehensive strategy for the launch and sustainment of your fiber broadband services in your community effectively and successfully. We develop and execute thoughtful and strategic advertising and marketing plans that build broad awareness and increase subscriptions of your fiber products. Our team of professionals will guide you through it all:

- - Forecasting & budgeting
  - SWOT analysis
  - Industry trends analysis
  - Competitive landscape analysis
  - Value proposition & key differentiators identification
  - Branding & messaging recommendations
  - Target customer segmentation
  - Media planning and placement
  - Digital advertising strategies
  - Press/Media relations and releases
  - Strategic marketing directives and tactics
  - Professional high-quality video production
  - Robust website design, development and integration
  - Targeted social media marketing
  - Intrusive guerilla marketing
  - Eye-catching printed marketing designs and content

Contact Us To Get Started!

Marketing Tips for Broadband Providers

Industry News

TV Development and Production

CMOco has written, produced, and directed multiple 30 and 60 second spots for broadcast, along with informational videos for broadband providers. The latest campaign spotlights customer testimonials who detail how their new broadband service has changed the way they live and work. CMOco also leverages video for use in social media, by creating quick :10 video animations, or gif’s to communicate a message more effectively.

LCUB What It Takes - 1

LCUB Testimonial w/John

LCUB Work From Home :30 second

LCUB Hometown (60 second)

LCUB Testimonial w/Lisa and Al

LCUB Business :30 second

LCUB Informational TV Spot - 30s

LCUB Main :30 seconds

LCUB Broadband Christmas Ad

Educational Videos

CMOco created a character called Johnny Broadband for our broadband client LCUB. Johnny Broadband explains all aspects of their broadband services in an informational yet unique and interesting way.

LCUB Coming Video 2024

LCUB What is Fiber Broadband

LCUB Managed Wifi

LCUB Business

Digital Advertising

Digital display, retargeting, SMS, SEM, and the list keeps getting longer every year! It is the digital age, and it’s time you got on board. Tap into digital marketing initiatives that are measurable and flexible and can expand and contract with your business as needed. There are so many options and not every approach will be best for you. Based on your target consumer, CMOco will assess and recommend that best digital marketing strategy for you that will deliver the best results for your money!

Outdoor Billboards

Outdoor billboards can be very useful for Broadband clients when they are rolling out service in stages. CMOco targets specific areas or neighborhoods with a specific message just for that area. Billboards that are carefully researched for placement can be a powerful advertising tool reaching multiple people all at once.

Social Media Examples

Leverage social media whenever you can to get the word out about your company. It is especially useful for a broadband provider to promote pricing information, service features and availability updates. We know it’s super time consuming and hard to come up with good content. But, that’s what we are here for! CMOco will determine which social platforms make the most sense for your business (not all will). Then we utilize those platforms with both organic and paid tactics to maximize your share of voice and reach as many of your target consumers as possible.

Direct Mail

Direct Mail works well for a campaign where the intended audience really does want to know about the product that you are offering. In this case, local Fiber Broadband services in areas that are either underserved, or already have service that is either inferior or overpriced.

Celebrity Endorsements

Many people are likely to choose products or services that are endorsed by a celebrity rather than a non-celebrity, even on the local level. They are easily recognizable, have their own built-in following and help increase brand awareness. An endorsement also helps establish legitimacy and keeps your brand fresh and current.

Case Study

The video case study below was created to highlight how CMOco worked with LCUB, a municipal utility provider that is launching fiber broadband services to its electric customers. CMOco was brought in very early in the process to help encourage pre-registration. We developed an entire Broadband section on their website with information on how to signup for service along with all of the services offerings.