CMOco & Pioneer Connect
CMOco has extensive experience developing comprehensive telecom, fiber and broadband marketing experience, developing multi-layered advertising campaigns that reach targeted audiences to compel them into action.
A Bold Campaign for Pioneer Connect, Philomath, Oregon
When Pioneer Connect set out to shake up the market in Philomath, Oregon, they knew they needed a campaign that would cut through the noise—and call out the pain points. Enter: “Ditch Your Sorry A Internet”**—a no-nonsense, attention-grabbing campaign that got people talking (and switching).
The Challenge
In a market crowded with national providers and empty promises, Pioneer Connect needed to drive awareness and conversions for their faster, more reliable internet service—especially among frustrated rural and small-town customers.
The Solution
We developed a high-impact, multi-channel campaign built to meet the moment—and the message. The approach: direct, disruptive, and totally unapologetic.
Meta Video Ads
Snappy, scroll-stopping creative that highlighted the everyday frustrations of bad internet with humor and relatability.
Meta Display Ads
We developed a high-impact, multi-channel campaign built to meet the moment—and the message.
The approach: direct, disruptive, and totally unapologetic.
Direct Mail
Old school, but effective. We put the message right into their hands with eye-popping mailers designed to stir curiosity and drive response.
Google SEM Campaigns
Precision-targeted search campaigns that capitalized on customer intent and local search trends.
Organic Social Media
A steady drumbeat of bold posts that kept the conversation going—and the brand top of mind—in the Philomath community.
The Creative
From animated videos to cheeky banner ads and in-your-face mailers, the campaign embraced the voice of the customer—fed up and ready for change. The results? Strong engagement, increased site traffic, and a clear message heard loud and clear: You don’t have to settle for sorry service.