This holiday season, while the Christmas tree lights blink and the cocoa kettle hisses, there’s a quieter magic happening in the most wonderful world of marketing at this most wonderful time of the year: a lot of people are ho-ho-ho-ing! Laughter, for many, is doing...
A Blueprint for Smarter Marketing Unlock the truths driving customer behavior and erase the gap between what you offer and what they truly want. As a fan of AMC’s advertising agency show “Mad Men”, I often find myself quoting some of the wisdom shared by their...
If you’ve searched for anything online lately, you’ve probably noticed things are changing, and at an exponential pace. Instead of the familiar list of blue links, more and more answers appear directly in featured snippets, knowledge panels, or even interactive...
Let’s be honest… “simplicity” is one of those words that makes people in marketing cringe a little. Not because simplicity is a bad thing (because it isn’t), but because many people get it wrong and end up alienating their target audience, which ends up in a...
Podcasting has exploded in popularity—and for good reason. Everyone loves good storytelling and the comfort of hearing another human voice or engaging conversation about interesting topics. For many businesses, launching a podcast can be a game-changer, building brand...
Since sequels and reboots seem to be all the rage these days, I thought, why not revisit a previous blog topic I did around three years ago, and do a blog sequel update? That blog was titled “CTV Just Ate Cable TVs Lunch for the First Time”. The blog was posted in...
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