by CMOco Admin | Mar 2, 2023 | Marketing
For centuries, businesses have used advertising to tell people how great their product/service is on every kind of marketing platform/medium available. Yet, to this day, one of the most effective and inexpensive ways to get a message out about something is via a...
by Emily Bieger | Feb 13, 2023 | Marketing
As you are probably aware, the Super Bowl is an advertiser’s dream. As an Ad Agency, we live for this. Nowhere else can you reach as many people, captivated, as you can during the biggest event of the year. Whether you’re streaming, watching on cable, satellite, or...
by CMOco Admin | Feb 3, 2023 | Marketing
We talk a lot about brands in these blogs, and with good reason. Your brand is who you are perceived to be as a business. In the latest Nielsen Annual Marketing Report, they point out what consumers want from brands, and the results might be eye-opening to you. You...
by Emily Bieger | Jan 10, 2023 | Marketing
A few blogs ago, we shared the data results of traditional media channels perceived effectiveness among business owners in the Nielsen 2022 Annual Marketing report. It showed Linear TV as the top choice in advertiser confidence at 47%, and AM/FM Radio had 41%, the...
by Emily Bieger | Oct 5, 2022 | Marketing
Let’s Speculate Why. If you’re a member of Gen X like I am (age 42-57), you grew up in an age of emerging entertainment technology that changed the world rapidly. Up until about 1984, my television viewing encompassed just 4 channels: ABC, CBS, NBC and PBS,...
by CMOco Admin | Oct 1, 2022 | Marketing
In our last blog, we continued the analyzation of the Nielsen 2022 Annual Marketing Report. We looked closely at business owner perceived effectiveness of primary paid traditional channels, so this time, our focus shifts to the perceived effectiveness of primary paid...
Recent Comments