The Rush Fitness Complex
The RUSH Fitness Complex retained CMOco to develop and execute a multi-layered advertising campaign for June and July of 2014. The goal was to drive new member units and increase overall awareness for The RUSH Fitness Complex 23 facilities in 4 states. CMOco developed an ad campaign titled "RUSH IT" 30|30|30. 30 Minutes, 30 Days, 30 Bucks. | Best. Swimsuit. Body. Ever. The goal of this campaign was to create a sense of urgency over the summer months and inspire people to get in shape fast. The campaign consisted of the following: radio, outdoor, digital, social-media, lead generation re-targeting, in-store promotion, and live remote radio broadcasts.