CMOco worked with non-profit Shang-ri-la Therapeutic Academy of Riding (STAR) to help them evolve their brand identity creating consistency in identity across all of their sub-brand programs.

STAR work with individuals starting at age four to seniors with physical, mental and neurological disabilities or those considered at-risk. STAR's mission is to foster personal achievement by providing therapeutic experiences using horse related activities for persons with disabilities or other challenges.

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