News

Here is what is going on in our world at CMOco. We'd love to include you!
  • December 17, 2014
  • CMOco retained by Rusty Wallace Toyota and Ford

  • CMOco is excited to announce the we have been retained by Rusty Wallace Toyota Morristown, and Rusty Wallace Ford Newport to oversee strategic advertising and marketing activities including advertising campaign creative development, along with ad planning and placement including TV, Radio, Cable, Digital, and Print.

  • June 26, 2014
  • CMOco retained by Perceptics Imaging Technology, Lighting Solutions, and by Country Wide HR

  • CMOco has been retained by Percpetics Imaging Technology, Lighting Solutions, and Country Wide HR to Develop Stragetic Brand Development and Marketing Intitiaves.

    Percpetics Imaging Technology is the leader in imaging systems and vehicle intelligence equipment. Perceptics specializes in manufacturing imaging equipment for the Border Control, Critical Access, Electronic Tolling, Commercial Vehicle Safety Enforcment, and Ports & Cargo markets. CMOco has been retained to work with Percpetics and it's internal marketing staff to develop high-level marketing strategy that supports Perceptic's business objectives of moving into to new markets, driving brand and product awareness, lead generation and sales.

    Lighting Solutions is a full service lighting installation company serving a wide range of conpanies and organizations in the idustrial and commerical sectors, helping them save money, capture wasted enegery, and increase productivity with custom designed lighting retrofits. Lighting Solutions prides itself on superior personalized service and on giving clients the most amount of light for the least amoung of ennergy. CMOco will be working with Lighting Solutions to build brand and product awareness for Lighting Solutions and the companie's divisions Lighting Solutions Limited and Skilled Services. In addtion, CMOco will be crafting stratgic marketing intitatives including digital marketing, lead generation and direct "B to B" marketing campaigns.

    Country Wide HR provides payroll and human resources serivces to businesses throughout the United States and help employers improve profitablity and simplify employment through integrated HR services and support. CMOco will be working with Country Wide HR to develop and enhance the companies brand identity, and to develop and execute strategic marketing campaigns that build awareness, generate leads and sales conversion.

  • May 2, 2014
  • The RUSH Fitness Complex Hires CMOco for Chief Marketing Officer Services

  • CMOco is proud to announce that it has been retained by The RUSH Fitness Complex to develop strategic branding, marketing and advertising initiatives to increase awareness and drive memberships for the 23 RUSH Fitness facilities throughout the SouthEast. CMOco will be working in conjunction with The RUSH's internal marketing team to develop and execute a variety of marketing initiatives including brand development and enhancement, lead generation, digital marketing, social media, and traditional advertising.

  • November 26, 2013
  • Next Level Fitness Retains CMOco to Manage Marketing and Advertising Initiatives

  • Next Level Fitness has reatined CMOco to manage all marketing and advertising initiatives including direct marketing, digital marketing, social media and partnership development. Next Level integrates specialized training by motivating and educating athletes, to enhance their sport specific goal. Next Level Training LLC is the premier source for personal training in the East Tennessee.

  • November 20, 2013
  • The University of Tennessee Research Foundation (UTRF) Retains Knoxville, Tennessee Based Marketing Firm CMOco to Drive Technology Marketing and Brand Development Initiatives

  • CMOco to build awareness surrounding UTRF’s intellectual property development and capabilities

    November 19, 2013 – Knoxville, Tennessee based marketing firm CMOco announced today that it has been retained by The University of Tennessee Research Foundation (UTRF) to provide oversight and expertise to execute a variety of marketing and brand development initiatives to raise UTRF’s profile throughout the state and nation for its growing development of intellectual property portfolio generated by The University of Tennessee’s professors, faculty, and students.

    CMOco is charged with developing strategic marketing activities that will include stakeholder engagement initiatives, digital and social media, trade media, business-to-business partnerships, and publicity. In addition, CMOco will develop marketing activities that generate demand for UTRF’s intellectual property, targeting organizations that have the ability to develop UTRF’s intellectual property for market. “We are thrilled to have been chosen to work with UTRF,” said CMOco President and CEO Lori Asbury. “The Foundation is an evolving organization that cultivates and develops highly innovative intellectual property generated by The University of Tennessee’s constituents. The work UTRF is doing needs to be publicized on a larger scale due to its ability to have significant positive economic impact on the state of Tennessee and beyond,” said Asbury.

    CMOco’s Stephen Quiesser will be the Chief Marketing Officer overseeing the account, working directly with UTRF President and CEO David Washburn and Marketing Manager Kimberly Hood. “We look forward to working with CMOco and tapping in to their strategic marketing expertise to generate awareness and build exposure for the work we are doing, “ said David Washburn.


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