Foxfire Mountain Adventures
CMOco was retained by Foxfire Mountain Adventures to develop a comprehensive strategic marketing plan detailing an approach for customer acquisition and revenue growth. This plan detailed target consumer trends within the industry, consumer behaviors, competitive landscape and opportunities. CMOco also developed an annual strategic advertising plan that included a new brand identity to be more aligned with their target consumer. The advertising plan was a multi-layered advertising plan that includes digital display advertising, social media, digital re-targeting/re-marketing, outdoor and print.