LORI ASBURY, President
CMOco President and CEO Lori Asbury is a proven leader with over 25 years experience in senior-level management, strategic brand development, organizational operations, and consumer marketing. Lori possesses an in-depth knowledge of assessing competitive landscapes, identifying key brand attributes, and building strong and highly recognizable brands with the goal of increasing consumer and revenue share. She has vast experience in operational management and in developing new brand extensions such as products, merchandise, services, and partnerships that provide additional revenue streams. Lori is highly skilled in crafting and executing multi-layered marketing, advertising, and public relations campaigns to support and enhance existing business and generate new relationships that bring value to the organization. Lori has been an instrumental leader in the growth of billion dollar brands such as HGTV, Fox Televisions Stations, Inc., and CBS Televisions Stations, Inc. Lori is a skilled problem solver who is able to see the big picture while managing details efficiently. Lori holds a Masters Degree in Business Administration from Cornell University. In addition to her MBA, Lori holds a BA in Journalism with an emphasis in Radio-TV-Film from the University of Oklahoma. She is an avid baseball and softball enthusiast as well as a passionate horseback rider and foxhunter. Lori and her husband and 4 children live on a small farm.
DOUGLAS HURST, Chief Marketing Officer
Mr. Hurst has over 25 years experience as a senior-level marketing and business development executive within media, technology and industrial organizations from start-up to mature phases of business. With an in-depth knowledge of assessing competitive landscapes, identifying key brand attributes, and building strong and highly recognizable brands, Doug has increased market share and bottom line revenues in each company that he has worked. Prior to joining CMOco, Doug served as a strategic consultant for Athlon Media-Parade Magazine where he developed strategic and innovative solutions to transition the company's print content into the digital world. Doug has also served as Vice-President of Business Development for Didja, Inc., a mobile media service, who’s first offering, Clippit, allows fans of live television to clip and share memorable moments. Hurst’s primary role with Didja was negotiating distribution and partnership agreements with all major media companies and sports leagues, including but not limited to, NBC Universal, ABC, Disney, CBS, Fox, Viacom, Turner, Scripps Networks Interactive, NFL, MLB, and NASCAR. Throughout his career, Doug has served in various senior leadership roles with Scripps Networks Interactive launching, distributing and marketing some of the most successful lifestyle cable television networks. Doug also served as SVP of On-Demand and later SVP/GM of Non-Linear Distribution where he played a key leadership role in the development and management of many of SNI’s digital products. Doug has served in numerous leadership capacities throughout the media industry, holding various CTAM board and committee positions to further industry initiatives, including serving multiple terms as Chairperson of the CTAM MARK Awards and earning a CTAM TAMI award for his contributions. He graduated with a degree in Business Administration from Purdue University.
SARAH HERRON, Senior Content & Digital Strategist
Sarah Herron is CMOco’s Senior Content and Digital Strategist. She brings more than a decade of experience developing compelling content and digital strategies that deliver results. She managed online platforms for HGTV and the Great American Country (GAC) network where her content and SEO strategies helped generate unprecedented web traffic gains and was directly correlated to ratings and product growth. She led the print-to-web conversion of HGTV Magazine from trial to launch. AdAge awarded the publication with the title “Launch of the Year.” Under her leadership, the HGTV Pinterest platform became the top source of social media traffic and was named as one of the Top Pinners to follow by the Huffington Post. Along with curating and optimizing front-facing content for HGTVʼs primary website, she was a contributor to the CableFAX award-winning blog “Design Happens.” Sarah was instrumental in developing and launching two successful startups: Alliance for Better Nonprofits, a regional nonprofit resource and training center, and Clayton-Bradley Academy, an independent preK-12 STEM school located in Innovation Valley. In the fall of 2015, Sarah was named as one of the Top 5 Outstanding Young Professionals of Knoxville, receiving an inaugural YPK Community Impact Award. She developed print and digital products for E.W. Scripps and the United Methodist Publishing House. Sarah is a Knoxville, TN native and holds a bachelor’s degree in Journalism and Social Science from East Tennessee State University. She and her husband are raising their two boys in the historic district of Maryville, TN.
EMILY BIEGER, Operations Manager
CMOco Operations Manager Emily Bieger oversees the internal operations of CMOco and also serves as an account supervisor. Emily is responsible for all of CMOco's operational activities directing both internal and external support functions. As an account supervisor, Emily oversees the trafficking of workflow, individual project management, content development, copywriting and even graphic design. Prior to joining CMOco, Emily was Marketing Director at Molecular Pathology Laboratory Network where she was responsible for expanding the company’s reach into new markets. Emily has over 27 years of experience in Advertising and Marketing fields predominantly in the Atlanta, GA area ranging from print, radio, and video production, to graphic design and brand management. Emily graduated from Jacksonville State University in Alabama with a BA in Theater and minors in English and Communications.
SCOTT WOLDIN, Creative Director
Scott Woldin oversees all brand identity development and visual design direction for CMOco. Scott works with CMOco clients in both business facing and consumer facing fields and is highly instrumental in bring thier brands to life. Scott is responsible for leading the visual creative process and is highly trained and experienced in developing corporate identities, mulit-layered advertising campaigns, web design, digital advertising, and various collateral materials (such as brochures, booklets, print ads, presentations, white papers, trade show displays and more). Scott recieved his training from the Univeristy of Louisville where he earned his degree in graphic design and fine arts. Scott is proficient in working with a multitude of design platforms such as Indesign, Adobe Illustrator, Photo Shop and several more. Prior to working for CMOco, Scott has worked as an independent contractor for numerous organizations, developing a wide variety of advertising and marketing collateral.