LORI ASBURY, President
CMOco President and CEO Lori Asbury is a proven leader with over 25 years experience in senior-level management, strategic brand development, organizational operations, and consumer marketing. Lori possesses an in-depth knowledge of assessing competitive landscapes, identifying key brand attributes, and building strong and highly recognizable brands with the goal of increasing consumer and revenue share. She has vast experience in operational management and in developing new brand extensions such as products, merchandise, services, and partnerships that provide additional revenue streams. Lori is highly skilled in crafting and executing multi-layered marketing, advertising, and public relations campaigns to support and enhance existing business and generate new relationships that bring value to the organization. Lori has been an instrumental leader in the growth of billion dollar brands such as HGTV, Fox Televisions Stations, Inc., and CBS Televisions Stations, Inc. Lori is a skilled problem solver who is able to see the big picture while managing details efficiently. Lori holds a Masters Degree in Business Administration from Cornell University. In addition to her MBA, Lori holds a BA in Journalism with an emphasis in Radio-TV-Film from the University of Oklahoma. She is an avid baseball and softball enthusiast as well as a passionate horseback rider and fox hunter. Lori and her two children live in West Knoxville.
EMILY BIEGER, Operations Manager
CMOco Operations Manager Emily Bieger oversees the internal operations of CMOco and also serves as an account supervisor. Emily is responsible for all of CMOco's operational activities directing both internal and external support functions. As an account supervisor, Emily oversees the trafficking of workflow, individual project management, content development, copywriting and even graphic design. Prior to joining CMOco, Emily was Marketing Director at Molecular Pathology Laboratory Network where she was responsible for expanding the company’s reach into new markets. Emily has over 27 years of experience in Advertising and Marketing fields predominantly in the Atlanta, GA area ranging from print, radio, and video production, to graphic design and brand management. Emily graduated from Jacksonville State University in Alabama with a BA in Theater and minors in English and Communications.
ANDY JONES, Senior Digital & Social Media Strategist
Andy Jones is CMOco’s Senior Digital & Social Media Strategist. He brings 20 years of marketing and digital marketing expertise to our team. Andy is responsible for the development and implementation of all digital marketing and social media activities for CMOco’s roster of clients. Andy is proficient in the creation of strategic planning and is a seasoned expert in social media platforms including Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube and LinkedIn. Andy also directs and develops other forms of digital marketing including search engine marketing, digital re-targeting, digital display, and blogging. Andy stays current on the ever-changing digital ecosystem and how it impacts the way we reach your consumers. Andy is also proficient at analyzing digital analytics and social media metrics to provide valuable campaign performance metrics to determine on-going courses of action for campaign enhancement. Prior to joining CMOco, Andy was the Social Media Director for River Sports Outfitters, Sponsorship Manager for Sugarland’s Distilling Company, and Director of Marketing & PR for Marc Nelson Denim, where he developed and implemented traditional, digital, social media, and PR campaigns for these brands. Andy graduated from The Haslam College of Business at the University of Tennessee.
SCOTT WOLDIN, Creative Director
Scott Woldin oversees all brand identity development and visual design direction for CMOco. Scott works with CMOco clients in both business facing and consumer facing fields and is highly instrumental in bring their brands to life. Scott is responsible for leading the visual creative process and is highly trained and experienced in developing corporate identities, multi-layered advertising campaigns, web design, digital advertising, and various collateral materials (such as brochures, booklets, print ads, presentations, white papers, trade show displays and more). Scott received his training from the University of Louisville where he earned his degree in graphic design and fine arts. Scott is proficient in working with a multitude of design platforms such as Adobe InDesign, Illustrator, Photoshop and several more. Prior to working for CMOco, Scott has worked as an independent contractor for numerous organizations, developing a wide variety of advertising and marketing collateral.
JOHN PFOHL, Business Development Executive
John Pfohl is a seasoned sales and marketing specialist and is charged with CMOco’s business development efforts. John works with clients to help develop a successful marketing services relationship and is responsible for understanding our client’s needs and crafting marketing services proposals that support and enhance our partner’s business goals. John is also responsible for on-boarding new clients into CMOco’s production operations. Prior to joining CMOco, John worked for Jupiter Entertainment in production, was Sales Manager for Knoxville Beverage Company, Managing Partner of the Tipton Street Pub, and a sales representative for BDT Beverage. Along with being a sales expert, John is also a Certified Specialist of Spirits as given by the Society of Wine Educators. So, if you’re looking for a good bottle of wine to purchase, John is your man. John graduated from the University of Tennessee with a Bachelor of Arts Degree.
MORGAN BROWN, Business Development Executive
Morgan Brown joined CMOco in 2015 as a Marketing Coordinator. In that position, Morgan was responsible for the development and support of all of CMOco’s digital marketing and social media marketing strategies for our clients and assisted our Senior Content & Digital Marketing Strategist in providing content development support. Now, Morgan has moved into her new position of Business Development Executive where she will be responsible for on-boarding partners and developing new client relationships. Morgan’s background also includes managing all production and marketing for Fortune 5 Barrel Racing. Morgan is a graduate of Tennessee Tech University and is an avid equestrian.