CMOco has a vigorous process when conceiving and designing brand marks and overarching brand identities. We approach our design and development process strategically and methodically by making sure your brand mark has specific objectives it meets. We also do competitive analysis within your industry to ensure that your mark will not only be unique within your competitive set, but compelling and appealing to your target customer based on the things we know they care about. We layout a detailed timeline for brand logo development and set for specific parameters so expectations are met.
After the brand mark has been determined, we develop an overarching and comprehensive brand style guide. A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage, and even point of view. It’s a detailed document that describes, defines and presents examples of what your brand looks like in various visual media such as web, broadcast, print and other digital platforms. The style guide is a great way to ensure your brand identity is represented consistently at all times. Click on any of the frames below to access the samples in a larger view frame.