Branding

CMOco excels at corporate ID development and branding that is both compelling and relevant. We work with you to create a brand image that not only reflects your personality, but one that is unique and differentiated in your industry. CMOco knows how to make your brand stand out! A solid corporate identity is a reflection of who you are as an organization. It’s the very first impression you make on a potential customer and it sets the tone for your company’s personality and culture. Your identity is the representation of your company’s reputation through the portrayal of attributes, values, purpose, strengths, and passions. Your brand identity includes what your brand says, what its values are, how you communicate your business concepts and which emotions you want your customers to feel when they interact with your business.

CMOco has a vigorous process when conceiving and designing brand marks and overarching brand identities. We approach our design and development process strategically and methodically by making sure your brand mark has specific objectives it meets. We also do competitive analysis within your industry to ensure that your mark will not only be unique within your competitive set, but compelling and appealing to your target customer based on the things we know they care about. We layout a detailed timeline for brand logo development and set for specific parameters so expectations are met.

After the brand mark has been determined, we develop an overarching and comprehensive brand style guide. A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage, and even point of view. It’s a detailed document that describes, defines and presents examples of what your brand looks like in various visual media such as web, broadcast, print and other digital platforms. The style guide is a great way to ensure your brand identity is represented consistently at all times. Click on any of the frames below to access the samples in a larger view frame.